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The bank's wealth management arm conducted a survey in which 26 per cent of respondents revealed they are considering buying shares for a loved one this Christmas.
Of those who are mulling over this gift idea, 50 per cent are attracted by the potential value for money and longevity it can provide.
Prabal Gupta, director of marketing and investments at the business, said that many people may be put off by the fall of some stocks in recent months, but said that should not deter the more daring.
"For gift givers with nerves of steel, a well researched punt today could be the best value gift they have ever given," he predicted.
Potential presents may include an investment Marks & Spencer - while Pali International is urging investors to sell, Societe Generale told the Independent it believes the retailer as "a key cyclical recovery play for 2009".
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