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Yesterday (June 30th), ITV's share price fell to a record low of 43p. Although it recovered slightly, increasing to 45p by mid-afternoon, the broadcaster's share price has dropped by about five per cent since the close of Friday trading, according to the Guardian.
Meanwhile, Trinity Mirror - the publisher of titles such as the Daily Mirror, Sunday Mirror and Liverpool Post - saw its share prices fall to a 52-week low of 103.75p.
Daily Mail & General Trust also hit a 52-week low of 315.5p a share.
Group M, the combined media operation owned by WPP, released new data today revising the estimated growth in UK advertising growth from six per cent to four per cent. The group also claimed the market could become "toxic" if factors such as negative equity and unemployment concerns persist.
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