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At 09:00 GMT the euro was up 0.6 per cent against its British counterpart, taking it to 90.26p, Reuters reports.
The rise has helped it advance further from the one-month low of 88.78p the euro touched on Thursday and analysts expect the pound will remain weak over the coming months.
According to the news source, many have been unconvinced by this week's Budget and do not think it will help the Labour Party close the gap on the Conservatives.
Many polls currently suggest a hung parliament is a possibility following the upcoming general election, which has placed pressure on sterling.
Earlier in the week, the euro hit a record low against the Swiss franc after France and Germany called on the International Monetary Fund to get involved in helping Greece, which raised doubts over the strength of the eurozone.
Posted by Chris Weaver








