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According to Reuters, a "surprisingly" strong reading of British economic growth has led to investors pumping money in to the UK.
The single currency fell to 87.87 pence, despite breaking the 89 pence barrier last week and experiencing a seven-month high.
Yesterday, the euro was up to 89.41 pence after increasing rumours that the Bank of England may choose further monetary easing to improve the economy, the news provider revealed.
But sterling has bounced back against the single currency today after also falling to a five-month trade-weighted low at the start of the week.
The news provider previously cited traders who believed that the euro could face tough resistance before going above the 90 pence mark and this looks to have come true after this morning's figures.
Moreover, sterling also fell to a 20-month low against the yen yesterday at 126.47 yen.
Posted by Greg Secker
